Portfolio
Lex Ferguson
Product Designer / UI-UX Designer for web and mobile products.
Product designer and UI/UX designer focused on shipped web and mobile products. I design clear, high-trust experiences with strong visual systems, interaction quality, and implementation awareness.
Project Shortlist
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PGC Website - A three-week website redesign that turned an outdated, non-responsive golf club site into a clearer sales and service experience for prospective members, golfers, and event customers.
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Verity Protect - An independently built call-screening product that gives older adults and caregivers a simpler, harder barrier against scam calls.
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Wayne NJ Real Estate - A contracted real estate website redesign that replaced a Squarespace site with a cleaner, CMS-backed experience built from scratch.
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Domino's App Redesign - A two-and-a-half-week mobile app redesign that reduced Domino's core ordering journey from roughly 14 screens to a clearer five-screen flow.
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Tempo - A three-week mobile product concept for an AI- and AR-enabled golf caddy that combines course intelligence, shot planning, practice, and scoring.
Archive
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Creative Book Arts - A college course exploring book construction through cloth, paint, and different binding techniques.
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Digital Imaging Posters - A two-poster Photoshop series from digital imaging class, using composited imagery to deliver two very different ideas.
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Phase Shift - An experimental event poster exploring compositing, expressive typography, and controlled vintage color treatment.
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Replica Collages - A three-part collage series about chasing the idea of something better and losing the present.
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Silkscreen Prints - A silkscreen print study focused on translating layered digital compositions into physical print outcomes.
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Year of the Horse - An animated poster series using motion, silkscreen-inspired texture, and high-contrast color to create a stronger visual narrative.
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Adelle Font Study - A typography class study of Adelle through black-and-white and color editorial layouts.
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GridLead - A private lead-finding platform that turns prospect research into a faster, more actionable outreach workflow.
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Halfway Construction - A satirical construction brand system spanning identity, motion ads, packaging, and landing-page concept work.
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Overtone App - A mobile-first drum tuner web app designed to deliver faster live feedback with a cleaner, more usable interface.
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PGC App - A React Native companion app for golf-club members and staff covering bookings, events, food ordering, and updates.
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Velkro Type Creation - A modular typeface project extended into a poster and editorial layout system.
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Charcole - Selected drawing-class works in charcoal and sanguine, from figure studies to portraits and still life.
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City Scapes - A Tokyo-inspired identity and wayfinding project built through badges, UI, banners, and postcards.
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Currency Redesign - A Fender-themed redesign of U.S. currency built as a full bill set with music-inspired details.
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Minimalist Poster - A minimalist poster for Whiplash built with flat shapes, reduced color, and a restrained print feel.
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Neon Photography - A digital photography series using real neon tubes and glass reflections to create depth and nostalgia.
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Octone Ink - A fictional ink-brand identity project covering naming, logo system, and packaging applications.
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Room Illustration - A vector illustration of Rechnitz Hall focused on proportion, gradients, and spatial depth.
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Self Branding - A personal identity system built around a custom monogram and an eight-point layout structure.
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Space Themed App Widgets - A space-themed widget and icon system designed for small-screen clarity and reusable UI components.
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Stop Motion Color Project - Two frame-by-frame class animations exploring motion, timing, and color through simple forms.
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Sunscape Poster - A class poster concept balancing expressive type with a more minimal composition and color system.
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Color Collages - Three space-themed digital collages built from scanned media and composed to tell a visual story.
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SageAIO - A COVID-era startup I built around retail automation, restock tracking, and fast product turnaround.
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Tracker App - My first real UI project, a dark-mode productivity concept for tasks, reminders, and planning.
Experience Log
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2026 - Present
Lead Graphic Design Intern @ Alfa Art Gallery
Design across print, digital, and interactive formats for a New Jersey nonprofit arts organization, taking on lead-intern responsibility within my first three weeks while supporting brand consistency, publication systems, and virtual experience design.
- Within three weeks, I was asked to serve as Lead Graphic Design Intern, guiding visual direction and helping the team stay organized and on schedule.
- Design marketing collateral, annual and artist catalogs, virtual exhibition experiences, and branded video content while maintaining a cohesive visual language across print and digital touchpoints.
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2026 - Present
Founder & CEO @ Verity Protect | Secure Screen Calling
Leading Verity Protect, a call-screening platform that filters unknown callers through a dedicated Verity number so families stay protected without interrupting trusted contacts.
- Solely owned research, brand strategy, marketing, advertising, and UI/UX/product design for the 7-day free trial and subsequent monthly Apple billing flow so the service felt cohesive from discovery through signup.
- Built the partnership program, outreach, and operational tooling that supports facilities, families, and alerting while still handling every piece of growth and support solo.
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2024 - Present
Product Engineer (Web & Mobile) @ Packanack Golf Club
Own the club's web and mobile product stack used by roughly 300 members and 10 staff.
- Designed, built, and maintain the website and app across bookings, food ordering, events, course updates, and live club operations.
- Handle the stack end to end, including UX/UI, frontend, backend, deployment, SEO, content updates, and ongoing performance and reliability work.
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2023 - Present
Volunteer Golf Instructor @ Christians Health Center
Volunteer golf instructor helping older adults build confidence and enjoyment through patient coaching.
- Lead one-on-one and small-group simulator sessions whenever I am home from college, working with many different learners over time.
- Focus on instruction, encouragement, and adaptability so older students can progress at their own pace in a supportive environment.
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2023 - Present
BFA Design & Animation @ Monmouth University
Studying design and animation with a focus on visual systems, motion, and digital product work.
- Maintained a 3.8 GPA while focusing on graphic and interactive design, web, and motion-based work.
- Collaborated with CS students on interactive prototypes and had work featured in Monmouth Review Vol. 67 and 68.
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2022 - Present
Photo Editor & Layout Intern @ RSP Media
Produce jewelry photography, retouching, and editorial layout assets for brand and magazine work.
- Capture and edit product imagery for jewelry brands, focusing on lighting, angles, detail, and polished color correction.
- Prepare editorial and marketing assets for magazine layouts and campaign deliverables, keeping visuals production ready across print and digital.
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2022 - Present
Club Web Manager & Assistant @ Packanack Golf Club
Maintain the club website while supporting day-to-day member communication and golf shop operations.
- Update site content, SEO, imagery, and seasonal information so the public-facing experience stays current and accurate.
- Support golf shop workflows, member communication, and live event logistics while staying responsive to daily team needs.
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2021 - 2023
Founder & Digital Manager @ SageAIO
Founded a COVID-era retail automation startup spanning product, engineering, design, and growth.
- Built a retail automation app with Go, Python, and Vue.js that helped users track restocks and buy fast-moving out-of-stock items as they returned.
- Led a team of about six while handling UI/UX, media, PR, and partnerships, growing the brand to 10k+ followers and supporting users who often reported around $1k/month in resale income.
My Process
I move from a clear product problem to a tested, buildable experience—keeping the user, the system, and the final details in view.
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01 Define
I clarify the user, the goal, the constraints, and what a successful outcome needs to make possible.
I start with the outcome, not just the request. I identify who the experience is for, what they need to accomplish, and where the product currently creates friction. When the brief is vague, I turn it into a sharper problem statement and a set of practical constraints.
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02 Understand
I use research, competitive review, and visual references to find patterns, gaps, and useful opportunities.
I gather signal with purpose through user and competitor research, content review, moodboards, and critique. I am looking for patterns and blind spots—not copying what already exists. The goal is to understand the user's context well enough to make the next design decision deliberately.
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03 Shape
I turn the insight into an information architecture, interaction model, and visual system that can hold together.
I translate the problem into flows, hierarchy, components, and visual direction. I explore enough options to find a clear point of view, then narrow against the original goals, accessibility needs, and technical constraints. The strongest direction is the one that feels useful, coherent, and realistic to build.
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04 Test
I prototype the important states and transitions early, then use critique and feedback to remove friction.
I prototype the core journey before polishing every screen. This makes pacing, hierarchy, edge cases, and interaction behavior visible while they are still easy to change. I use critique, usability feedback, and implementation checks to find confusion early and keep the experience focused.
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05 Ship
I work with implementation through handoff, QA, and iteration so the final product stays true to the design.
Shipping is part of design. I communicate states and behavior clearly, review the implementation, check responsive and device behavior, and tune the details that affect trust. I keep iterating after launch when real usage or feedback reveals a better answer.
Typical tools: Figma and Adobe CC for design, with React, TypeScript, HTML, and CSS when implementation helps validate the work.
Contact
Open to full-time Product Design and UI/UX roles (2026).
Email: afergyy@gmail.com