Octone Ink

A fictional ink-brand identity project covering naming, logo system, and packaging applications.

I built Octone Ink as a full identity exercise for a fictional product company, from naming through packaging. I led logo design, label architecture, and supporting brand applications in Illustrator. The system was designed to feel expressive while still maintaining repeatable rules across multiple packaging formats. I focused on hierarchy, label readability, and mark consistency so each asset feels related without looking duplicated. The outcome was a cohesive brand direction that carries personality while staying structured in real product contexts.

Tools: Illustrator