PGC Website

A full website redesign for Packanack Golf Club that modernized brand perception, improved mobile UX, and increased membership-intent traffic.

I was commissioned by Packanack Golf Club through an internal connection to redesign their public site after the clubhouse renovation. Over a 6-week engagement, I led strategy, UX, design system, frontend rebuild, deployment updates, SEO, and on-site visual production independently, including updated photography and drone captures to match the club's premium direction. I rewrote roughly 25 pages while preserving the existing infrastructure per stakeholder request. The previous experience was visually outdated, had weak responsiveness, and included unnecessary structure, so I rebuilt page layouts for consistent breakpoints across devices, removed 5 redundant pages, and simplified navigation to reduce user friction around membership discovery. Post-launch, membership page traffic increased by an estimated 40%, and membership inquiries/conversions rose by an estimated 15%.

Tools: HTML, CSS, JavaScript, SEO