Halfway Construction

A satirical construction brand built through identity, motion, packaging, and landing-page concepts.

Halfway Construction was a full brand development project that expanded into a website concept and advertisement system. The branding was intentionally satirical and far less corporate than the kind of design I usually make, which made it a fun chance to push a louder and less expected visual direction. I created the logo, posters, packaging, video and social ads, and a landing-page concept in Figma, using After Effects and Illustrator to build a brand system that could carry the joke while still feeling cohesive across print, motion, and digital touchpoints.

Tools: Figma, After Effects, Illustrator