Self Branding

A personal identity system built around a custom monogram and an eight-point layout structure.

I built this personal identity system around a custom monogram and an eight-point layout logic. I led mark design, layout rules, and application testing across apparel, business card, and ad formats. The project focused on making a personal brand feel consistent without becoming visually repetitive. I refined spacing and alignment behavior so the system could scale across different media sizes. The outcome was a repeatable personal brand framework with clear structure and flexibility.

Tools: Illustrator