External Links
No public external links are attached to this project.
2024
Self Branding
A personal identity system built around a custom monogram and an eight-point layout structure.
This project was my attempt to build a personal identity system that actually felt like it could live in the real world. I created a custom monogram and layout logic, then applied it across a shirt, business card, and advertisement to see how the brand held up across different touchpoints. It was less about making one logo and more about figuring out how a personal brand can stay consistent without feeling rigid.
BrandIdentity
Tools: Illustrator
Media Index
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01 Image
Self branding mark
https://aferguson.art/images/projects/self-branding/thumbnail.svg
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02 Image
Self branding hero
https://aferguson.art/images/projects/self-branding/main.jpg
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03 Image
Self branding application one
https://aferguson.art/images/projects/self-branding/gallery-1.jpg
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04 Image
Self branding application two
https://aferguson.art/images/projects/self-branding/gallery-2.jpg
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