Portfolio
Lex Ferguson
Creative Technologist focused on UI/UX, branding, and visual systems.
My name is Lex Ferguson, a design engineer working across web, mobile, branding, and UI/UX. I design and build products that balance clarity, responsiveness, and personality, with experience spanning shipped club software, app concepts, identity systems, and visual design.
Project Shortlist
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PGC Website - A golf club website redesign built to clarify membership, modernize the brand, and improve responsiveness.
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Verity Protect - A call-screening app that hard-blocks fraud, lets trusted contacts through, and protects loved ones.
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Tempo - An AI golf companion concept with shot planning, AR guidance, and on-course insight in one mobile UX.
Archive
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Digital Imaging Posters - A two-poster Photoshop series from digital imaging class, using composited imagery to deliver two very different ideas.
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Silkscreen Prints - A silkscreen print study that started as a curiosity and became a hands-on way to test color and composition.
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Wicked Works - A streetwear storefront built to sell products cleanly and support future content growth.
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Adelle Font Study - A typography class study of Adelle through black-and-white and color editorial layouts.
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Dominos App Redesign - A mobile ordering redesign that cuts friction, simplifies checkout, and replaces a hectic app flow.
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GridLead - A lead-finding platform that helps web designers discover prospects and move into outreach faster.
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Halfway Construction - A satirical construction brand built through identity, motion, packaging, and landing-page concepts.
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Overtone App - A mobile-first drum tuner web app that pairs live tuning feedback with a cleaner interface.
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PGC App - A golf club app for members and staff covering tee times, events, food ordering, and course updates.
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Velkro Type Creation - A modular typeface created for class and applied across a poster and editorial book layout.
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Charcole - Selected drawing-class works in charcoal and sanguine, from figure studies to portraits and still life.
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City Scapes - A Tokyo-inspired identity and wayfinding project built through badges, UI, banners, and postcards.
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Currency Redesign - A Fender-themed redesign of U.S. currency built as a full bill set with music-inspired details.
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Minimalist Poster - A minimalist poster for Whiplash built with flat shapes, reduced color, and a restrained print feel.
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Neon Photography - A digital photography series using real neon tubes and glass reflections to create depth and nostalgia.
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Octone Ink - A class project for a made-up ink company, built through branding, packaging, and core brand essentials.
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Room Illustration - A vector illustration of Rechnitz Hall focused on proportion, gradients, and spatial depth.
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Self Branding - A personal identity system built around a custom monogram and an eight-point layout structure.
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Space Themed App Widgets - A space-themed widget and icon system designed for small-screen clarity and reusable UI components.
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Stop Motion Color Project - Two frame-by-frame class animations exploring motion, timing, and color through simple forms.
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Sunscape Poster - A class poster concept balancing expressive type with a more minimal composition and color system.
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Color Collages - Three space-themed digital collages built from scanned media and composed to tell a visual story.
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SageAIO - A COVID-era startup I built around retail automation, restock tracking, and fast product turnaround.
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Tracker App - My first real UI project, a dark-mode productivity concept for tasks, reminders, and planning.
Experience Log
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2026 - Present
Founder & CEO @ Verity Protect | Secure Screen Calling
Leading Verity Protect, a call-screening platform that filters unknown callers through a dedicated Verity number so families stay protected without interrupting trusted contacts.
- Solely owned research, brand strategy, marketing, advertising, and UI/UX/product design for the 7-day free trial and subsequent monthly Apple billing flow so the service felt cohesive from discovery through signup.
- Built the partnership program, outreach, and operational tooling that supports facilities, families, and alerting while still handling every piece of growth and support solo.
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2024 - Present
Product Engineer (Web & Mobile) @ Packanack Golf Club
Own the club's web and mobile product stack used by roughly 300 members and 10 staff.
- Designed, built, and maintain the website and app across bookings, food ordering, events, course updates, and live club operations.
- Handle the stack end to end, including UX/UI, frontend, backend, deployment, SEO, content updates, and ongoing performance and reliability work.
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2023 - Present
Volunteer Golf Instructor @ Christians Health Center
Volunteer golf instructor helping older adults build confidence and enjoyment through patient coaching.
- Lead one-on-one and small-group simulator sessions whenever I am home from college, working with many different learners over time.
- Focus on instruction, encouragement, and adaptability so older students can progress at their own pace in a supportive environment.
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2023 - Present
BFA Design & Animation @ Monmouth University
Studying design and animation with a focus on visual systems, motion, and digital product work.
- Maintained a 3.8 GPA while focusing on graphic and interactive design, web, and motion-based work.
- Collaborated with CS students on interactive prototypes and had work featured in Monmouth Review Vol. 67 and 68.
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2022 - Present
Photo Editor & Layout Intern @ RSP Media
Produce jewelry photography, retouching, and editorial layout assets for brand and magazine work.
- Capture and edit product imagery for jewelry brands, focusing on lighting, angles, detail, and polished color correction.
- Prepare editorial and marketing assets for magazine layouts and campaign deliverables, keeping visuals production ready across print and digital.
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2022 - Present
Club Web Manager & Assistant @ Packanack Golf Club
Maintain the club website while supporting day-to-day member communication and golf shop operations.
- Update site content, SEO, imagery, and seasonal information so the public-facing experience stays current and accurate.
- Support golf shop workflows, member communication, and live event logistics while staying responsive to daily team needs.
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2021 - 2023
Founder & Digital Manager @ SageAIO
Founded a COVID-era retail automation startup spanning product, engineering, design, and growth.
- Built a retail automation app with Go, Python, and Vue.js that helped users track restocks and buy fast-moving out-of-stock items as they returned.
- Led a team of about six while handling UI/UX, media, PR, and partnerships, growing the brand to 10k+ followers and supporting users who often reported around $1k/month in resale income.
My Process
I combine product thinking, visual design, and build awareness to keep outcomes clear and usable.
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01 Frame
I define the goal, the audience, and the non-negotiables before anything starts to sprawl.
I start by getting specific about the outcome, not just the ask. I want to understand who this is for, what tension they are feeling, and what success actually means in practice. If the brief is fuzzy, I rewrite it into a sharper problem statement. That gives the rest of the work something solid to push against.
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02 Research
I gather visual and product signal with intent so the work is informed, not derivative.
Once the problem is clear, I collect reference with purpose. That usually means moodboards, competitor scans, and examples of how people already solve the same job. I am not trying to copy what is out there. I am looking for patterns, blind spots, and places where the experience can feel clearer or more honest.
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03 Direction
I explore a small number of strong directions and choose the one with the cleanest point of view.
This is where I narrow instead of widen. I usually build one or two directions that each say something clearly, then test them against the original goal and constraints. That helps me avoid polished options that look good but solve the wrong problem. The direction that survives is the one that feels most legible, memorable, and realistic to build well.
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04 Prototype
I prototype the core flow early so the experience feels coherent before polish hides the weak spots.
Before I overwork details, I want the important states and transitions to make sense in motion. This is usually where real product decisions reveal themselves, especially around pacing, hierarchy, and friction. If something feels confusing or heavy here, I fix it now instead of decorating around it later. A strong prototype keeps the final build focused and calm.
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05 Validate + Ship
I stay involved through implementation and QA so the finished thing still feels intentional.
I do not treat shipping like a handoff. I stay close during build review, interaction tuning, and final QA so the little details keep their integrity in the real product. That usually means tightening rough edges, checking actual device behavior, and protecting the original intent from drift. The last ten percent matters because it is often where trust is won or lost.
Selected tools: Figma, Adobe CC, React/TypeScript when implementation is needed. Knowledge in Python, Go, Vercel, Render & AWS.
Contact
Open to freelance, contract, and full-time roles.
Email: afergyy@gmail.com