External Links
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Open Prototype - https://embed.figma.com/proto/2ZRtnCoyDoQAiYCT3hL73i/Untitled?node-id=0-525&p=f&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=0%3A524&embed-host=share
2023
A full mobile prototype for an Italian food app focused on simple UX, clear flows, and a clean visual system.
Squisito was a college product-design project where I created a full prototype for an Italian mobile food app. The main goal was to prioritize user experience through a simple interface and a clear interaction model rather than visual complexity. I led the concept, UX structure, UI design, and prototype execution in Figma, using a multi-step process that included mood boards, personas, empathy maps, and design-system development. Core features include recipe discovery, saved recipes, step-by-step cook support, shopping-list behavior, and sharing. The biggest usability decisions were reducing friction across key actions, keeping flows easy to scan, and maintaining a consistent design system so users can move through the product quickly without confusion. Measurable scope outcomes include delivery of a full interactive prototype and integration of five core user flows into one consistent mobile system.
Tools: Figma
01 Image
Squisito thumbnail
https://aferguson.art/images/projects/squisito/thumbnail.jpg
02 Image
Squisito gallery image one
https://aferguson.art/images/projects/squisito/gallery-1.jpg
03 Image
Squisito gallery image two
https://aferguson.art/images/projects/squisito/gallery-2.jpg